Logitech Flip Folio - A companion for work and play.

In a world where work and play blur together, Flip Folio brings joyful flexibility to the tablet experience. With a detachable keyboard, magnetic storage, and an adjustable kickstand, it transforms your iPad or tablet into a versatile companion - perfect for creators, travelers, and anyone who values function, freedom, and effortless adaptability.

Today’s tablet users are mobile, adaptable, and future-focused - and their tools should be too. Logitech partnered with level to design a versatile accessory with multi-angle viewing, flexible keyboard positioning, and more ergonomic typing. Flip Folio detaches when you want freedom, reconnects when you’re done, and adjusts to fit any environment - at home, in transit, or on the go.

The soft, removable magnetic keyboard was a central design element, crafted to not only function seamlessly but also serve as a bold icon for the product. We envisioned the magnetic mechanism to align perfectly with the adjustable kickstand, ensuring that when stowed, the keyboard is prominently displayed, creating a strong visual statement. Its seamless transitions and compact form make it the perfect companion for dynamic lifestyles: always ready when you need it, and out of the way when you don’t.

In a market flooded with generic cases, Flip Folio stands apart in a saturated market by treating Color, Material, and Finish not as surface embellishment, but as core design tools to elevate the user experience. Playful color accents, soft-touch surfaces, and purposeful textures invite interaction, guide behavior, and elevate the experience. By merging tactile delight with visual clarity, Flip Folio becomes more than an accessory, it becomes an icon.

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