Logitech Aurora - evolving gaming gear for every player.

As a leader in PC and console gaming gear, Logitech G had long been known for performance-driven products aimed at a competitive, male-dominated audience. As gaming culture evolved, Logitech recognized the growing influence of female gamers and partnered with level to expand its portfolio to better reflect this shift in audience.

2023 - iF Design Award

2023 - Fast Company Innovation by Design

We began with in-depth research into the lives and habits of female gamers worldwide. By combining Logitech’s insights with our own cultural and competitive analysis, we uncovered an opportunity to move beyond the hyper-masculine aesthetic dominating the market. The path forward was clear: prioritize authenticity, self-expression, and emotional connection.

Gaming keyboard, mouse, and headset designed for women.
Gaming keyboard designed for women.
Gaming keyboard, mouse, and headset designed for women.

The result was the Aurora Collection - a soft, inviting product family defined by pillowy forms, warm lighting, and customizable design. The collection successfully resonated with women and non-traditional gamers while remaining appealing to a broader audience. By focusing on inclusive design, we helped Logitech G reimagine gaming gear and redefine what belonging in the gaming world can look like.

Gaming keyboard, mouse, and headset designed for women.

More

A compact intelligent smart camera on a white background.
A modern beverage dispenser with premium metal spout.

Sum

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A white circular radar based tech product for office optimization.