We craft the future for market leaders and fuel start-ups on the path to success.

At level, we bring deep technical expertise and bold creative vision to every product we touch. As a nimble team, we embed closely with our clients by working shoulder-to-shoulder through design, development, and launch. Our strength lies in marrying aesthetic precision with real-world execution, guiding hardware from idea to impact. We’re not just your design studio, we’re your strategic partner in getting it built, shipped, and loved.

level and Nex review color, material and finish for Nex Playground product Design.

We work as an extension of your team.

Together, we design what’s next.

From first sketch to final launch, we guide physical products from concept to reality with equal parts creativity, precision, and care. Our process is deeply collaborative and hands-on. We work closely with clients and partners — listening closely, asking the right questions, and aligning on what truly matters.

We bring an informed sensibility and strong point of view, but value listening, adapting, and shaping ideas into designs that are both inspired and executable.

Discovery + strategy.

Icon of a light bulb with a circle at the top and a base at the bottom

We begin by deeply understanding your goals, your users, and the world your product will live in. Our discovery process blends research, insight, and intuition. We analyze the market, map industry trends, pull influence from other categories and identify opportunities for true differentiation.

  • User interviews + insights

  • Competitive landscape analysis

  • Differentiation strategy 

  • Cross-category inspiration

  • Opportunity framing

  • Technology roadmap

Design exploration.

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Grounded in strategy, we explore bold directions and define the story that gives the product meaning. We develop concepts that spark emotion, solve real problems, and stand out from the crowd. Built to resonate with users, investors, and partners alike.

  • Industrial design concepts

  • 2D + 3D sketch exploration

  • Design language development

  • CMF (color, material, finish) strategy

  • Sketch models + visual mock-ups

  • Packaging design

Product execution.

Simple black outline of a square box or cube.

We translate vision into precision. Every surface, interaction, and component is resolved with production in mind so nothing gets lost in translation.

  • Detailed CAD of industrial design intent

  • Color, material, and finish specification

  • Material sample sourcing + coordination

  • Color definition + swatch creation

  • High-fidelity renderings + animations

Launch support.

Simple black icon of a rocket ship.

Hands-on support that bridges design and manufacturing. It’s the detail-obsessed work that protects the integrity of the design through to launch. We ensure your product arrives beautifully and intentionally, just as it was meant to be.

  • DFM, tooling, and factory coordination

  • ID intent protection through engineering

  • EVT, DVT, and PVT build support

  • Production part color + finish reviews

  • High-fidelity launch renders + animations

  • Photography + marketing assets

Ideas to Impact

At level, we partner with ambitious teams to create category-defining physical products. From early-stage startups to Fortune 100 brands, we help our clients translate vision into form — blending innovation, usability, and manufacturability in every detail.

Our clients come to us for more than just beautiful design. They come for results. Market traction. Fundraising wins. Manufacturing breakthroughs. And they stay because we’re in it with them, not just through concepting but all the way to production and launch.

Woman uses Tempo Studio home fitness program designed by level

Scaling a vision from sketch to a $300M+ reality.

Tempo came to us with a clunky prototype and a $1.4M seed round. We helped transform that early concept into a fully realized product, and later, the follow-up hit, Tempo Move.

What started as a single project turned into a multi-year partnership, with level designing every piece of hardware and shaping the physical brand. Tempo has since raised nearly $300M and become a leader in connected fitness.

Designer reviewing color, material and finish for Nex Playground product.

Taking a business from Zero to 140K+ units sold in year one.

Nex approached us with a bold idea and no hardware. We partnered from the ground up to shape the design, refine the product, and guide every step from sketch to launch.

The result was Nex Playground, a connected play experience that reimagines family fitness. What started as an early-stage collaboration became a deep, hands-on partnership. We supported the team through prototyping, DFM, and production — ensuring the product delivered on its vision.

Designer holds AliveCor KardiaMobile 6L EKG product, Reimagining Cardiac Care with a medical-grade heart health device

Refining the next generation of heart health for scale.

AliveCor came to level with a powerful prototype and a breakthrough that became the world’s first FDA-cleared, six-lead personal ECG​,​ a medical-grade device that could fit in your pocket. But the form factor and user experience needed refinement.

We helped shape KardiaMobile 6L into something people could hold confidently and use reliably. This wasn’t just about design. We made life-saving technology feel effortless.

Designer holds Microsoft adaptive accessory product

Imagining the future for a global technology giant.

Some of our most imaginative work happens with Microsoft — exploring what’s possible before it’s practical.

Together, we dream big: envisioning new categories, experimenting with sustainable materials, and imagining how emerging technologies will shape the way we live, work, and connect. These deeply confidential projects are where strategy meets speculation, often influencing what’s next. All we can say is when Microsoft wants to explore the edge of what’s next, they call us.

  • "Nichole tackles her work without compromise and her clients can call themselves fortunate to have her on their project. Her strength becomes apparent when she is dealing with advanced engineering issues, not afraid to dig deep to find innovation. Her empathetic qualities gives her a good sense of what design people gravitate towards. Nichole is driven like few designers I know and without any doubt will continue her trajectory of success."

    Claude Zellweger
    Director of Design — Google

  • “It is a pleasure to work with another inspiring female leader – it reflects in your team culture, your approach to product making and product thinking overall! The tone of the work amplifies an incredible Human approach, that’s difficult to achieve, especially in tech. "

    Nicola Ralston
    Senior Director of Design + Experience  — Microsoft

  • " I first began working with level in 2018... Over the years Tempo and level have brought more than 7 products to market together... I keep going back, not only for their unique creative eye, but for their problem solving and honesty. The journey of developing a product inevitably comes with challenges and throughout each twist along the way I know...they will always hold our best interests first." 

    Moawia Eldeeb
    Co-founder + CEO  —  Tempo

  • “… you must choose a team or an individual that you believe gets their customer’s vision and understands it so that they can push but not break the customers perception of their own product. I chose level because they had experience in the product I was going to build, but more importantly they showed they had a passion for the mission of AliveCor in saving lives through our AI and HW. “

    Simon Prakash
    VP of Hardware Design  —  AliveCor