North - Smart glasses crafted with precision.

North came to level with a bold ambition: to create the world’s smartest pair of glasses. We jumped at the opportunity to collaborate on this wearable, defining the foundational elements of Focals’ design language - technology that feels invisible until you need it. The result was Focals: personalized smart eyewear with a refined, minimal design that blends effortlessly into everyday life.

We crafted a sculpted aluminum temple strategy that elevated quality, solving heat dissipation issues  while simplifying production —reducing 27 initial tooling components to just 7. Every design decision balanced fashion and function, bringing a premium finish to one of the most personalized consumer tech products ever made.

Innovative smart glasses design.
Man wearing innovative smart glasses.
Woman wearing innovative smart glasses.
Smart glasses color options.
Innovative smart glasses design. Front view.

Alongside the eyewear, we designed Loop, a discreet control ring with a five-way joystick that kept users effortlessly connected. Focals delivered information without distraction, and the experience helped reframe how wearables integrate into daily routines. In 2020, North was acquired by Google, bringing this vision to a larger stage.

Smart glasses with a sleek black frame and tinted lenses against a dark blue background.
Smart glasses design process.
Smart glasses design process.

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