IDSA Deep Dive

Building A Transformative Design Language

What does it take to build a design language that doesn’t just transform a product, but scales into an entire brand ecosystem?

As part of Industrial Design Society of America’s January 2026 Deep Dive, level Founder + Creative Director Nichole Rouillac revealed her creative process for shaping a unified visual system, and showed how a compelling design language can unlock innovation, elevate usability, and strengthen brand identity.

Learn more: IDSA Deep Dive  →